Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the Rewards

Digital video advertising budgets will grow over the next 12 months, say 65% of agencies and 42% of marketers involved in digital and mobile ads, per a Trusted Media Brands (TMB) survey [pdf]. Respondents, who estimated allocating about one-quarter of their digital budgets to video, appear as likely to prefer social platforms (such as Facebook) as video platforms (including YouTube) for their campaigns. (more…)