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Customer-Centricity At the Heart of Digital Strategies, Say Global Execs

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DeloitteMITSloan-Orgs-Digital-Strategy-Objectives-Aug2016Only a bare majority (52%) of business executives worldwide agree that their organization has a clear and coherent digital strategy, according to recently-released results from the 2015 Digital Business Global Executive Survey conducted by Deloitte and MIT Sloan Management Review. Customer experience and engagement appear to be the backbone of digital strategies, per the report. (more…)


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