More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the Radius Global Market Research report indicates that while there are various ways to customize, some are more desirable than others. (more…)
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Which Customization Method Should Your Brand Use?
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