Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Image may be NSFW.
Clik here to view.Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average. (more…)