Predictive Analytics Proving Most Effective For Conversions, Most Difficult For Customer Insights

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics, a new study [download page] from Econsultancy and RedEye has found. For company respondents to the survey, which was fielded among about 400 digital and e-commerce professionals with a heavy UK skew, increasing revenue (73%) and improving customer engagement (70%) are the highest priorities for developing predictive analytics capabilities. (more…)