Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100 million in annual revenues, the study’s results [download page] indicate that email marketing is the clear leader among all online activities for both acquisition and retention. (more…)