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Almost 2 in 3 Connected Device Owners Find Mobile Ads Annoying

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Nielsen-Attitudes-to-Mobile-Ads-June2016Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they’re more than 5 times as likely to agree (67%) as disagree (13%) that mobile ads are annoying/intrusive. (more…)


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