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US Online and Traditional Media Advertising Outlook, 2016-2020

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PwC-US-Ad-Media-Market-Sizes-2016-v-2020
PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. As consumer behavior shifts online, so will advertiser spending, with some interesting milestones expected to take place during the forecast period. (more…)


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