As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?

The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest iteration of the SoDA Report conducted with Forrester. While respondents tend to see more complexity on the horizon as they did in last year’s report, they also feel more prepared. (more…)