2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download page]. Data accuracy (70%) is their area of greatest concern, with inaccurate data seen hurting a number of areas. (more…)