Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs and CPM growth were higher within the US than on a global level, though click-through rates were comparable (0.98% in the US; 1% globally). (more…)
↧
US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016
↧