Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult

Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy, with lead generation has taken the lead this year, per the latest report [download page] from Ascend2 and its Research Partners. That’s in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a content priority for B2B marketers. (more…)