Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer Ads

Ad clutter is generally “under control,” reports Integral Ad Science [download page] in its Q1 2016 US Media Quality Report. The study shows that roughly 1 in 7 (13.9%) of impressions at US websites are served on pages with 4 or more display ads, but only 3.4% of impressions are served on pages with at least 6 ads (“high” or “very high” clutter). (more…)