Asian-Americans differ from the US population overall in their screen behaviors, details Nielsen in a recent report [download page]. With data showing that Asian-American households watch far less live TV and DVR playback than the general population, it seems that this demographic group leans more heavily than others on digital vehicles such as internet-connected devices and subscription video-on-demand services. (more…)
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Asian-Americans Over-Index in SVOD Access, Under-Index in DVR Ownership
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