Consumers Not Fully Satisfied With Loyalty Programs, But Modify Behavior Based on Them

Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they’re more likely to recommend brands with good loyalty programs, details Bond Brand Loyalty in its 2016 Bond Loyalty Report [download page], conducted in association with Visa. (more…)