Luxury Ad Spend Set for Modest Growth; Men More Likely Shoppers Than Women

Luxury advertising spending growth slowed to 1.9% last year across 18 key markets, reports Zenith in a recent forecast. However, ad spending is expected to pick up this year to register a 3% increase (to $10.9 billion), roughly the same growth rate as seen in 2014 (2.9%). That’s still below the predicted growth rate of all advertising, which Zenith projects will be 4.5% this year. (more…)