Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays

An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The data, which comes from Experian Marketing Services [download page], also shows that Fridays had the highest click rate on these messages, despite having the highest volume. (more…)