Studies Claim Little Consumer Interest in Paying For Ad-Free Digital Content

The vast majority (85%) of US adults would prefer an ad-supported internet where most content is free to a paid internet where everything costs money because there’s no advertising, says the Digital Advertising Alliance (DAA) [pdf] in a survey conducted by Zogby Analytics. That in itself isn’t too surprising; nor is the finding that three-quarters would reduce their digital activities a great deal if they had to pay several hundred dollars a year or more for the content they currently get for free. (more…)