Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?

The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more apps, they are spending more time with them, per recent Nielsen data. (more…)