Top 10 Multi-Platform Print Media Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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How Various Demographic Groups Listen to the Radio
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform, reminds Nielsen in a recent report [download page]. So when and where do different demographic groups...
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Assessing the State of B2B Digital Marketing
Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix [download...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites –...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Out-of-Home Ad Revenues Climb 4.6% in 2015, Hit New Peak
Source: Outdoor Advertising Association of America (OAAA) Notes: Out-of-home advertising revenues grew by 4.6% last year to reach $7.3 billion, besting the previous high set in 2007, per the OAAA. The...
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Top 5 Perceived Benefits of Live Streaming Video Events
Source: Brandlive [download page] Notes: Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies, per a report from BrandLive. Based on a...
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US Companies With the Best and Worst Customer Experience Ratings in 2016
Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 6th annual customer experience ratings [download page] from the Temkin...
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Responsive Design Seen Key As Mobile and Desktop Email CTO Rates Converge
Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report [download page] on email behavior. This convergence...
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US Paid Search ROI Seen Increasing on Smartphones
Source: Adobe Notes: Smartphones’ share of US paid search spending rose to 20% in Q4 2015, per Adobe. With an almost 50% year-over-year increase in revenue-per-click in Q4, smartphones also turned in a...
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Friday Research Wrap, 3/11/16
US radio advertising revenues have been mostly flat in recent years, with the RAB’s latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in...
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Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views
Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for...
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8 in 10 Consumers Are Dissatisfied With Their Healthcare Experience. Which...
Source: Prophet / GE Healthcare Camden Group [download page] Notes: Some 81% of US consumers aged 18-65 are dissatisfied with their healthcare experiences, per a new study. Worrisomely, frequent...
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Which Digital Marketing Tactics Are Perceived to be the Most Effective – and...
Email is yet again considered to be the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per respondents to an survey from Ascend2 and its Research...
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In the US, Mobile Ad Spend Forecast to Rival TV by 2020
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only...
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Minority of Content Marketers Say They Know Their Content Production Costs
Source: Rundown Notes: Almost 8 in 10 content marketers agree or strongly agree that their team “makes awesome content that our audience loves,” but their enthusiasm surrounding content is decidedly...
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Instagram Brand Post Interaction Rates Decline in 2015
Source: Quintly Notes: While brands gradually increased their daily number of Instagram posts in 2015 (from an average of 0.89 in January to 1.04 in December), their interaction rates declined from an...
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Mobile App User Engagement and Retention Benchmarks
The average retention rate for a mobile application one month after download is 39%, a figure that falls to 20% by the time 3 months have passed, according to a Localytics analysis of Q4 2015 activity...
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