Clik here to view.
CMOs Finding More Success With Customer Acquisition Than Retention
CMOs in the US are more likely to project an increase in their acquisition of new customers (72%) than an increase in customer retention (56%) over the coming 12 months, according to the latest...
View ArticleClik here to view.
Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among...
View ArticleClik here to view.
US Social Network Penetration Forecast
Source: eMarketer Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social...
View ArticleClik here to view.
Friday Research Wrap, 2/26/16
Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data...
View ArticleClik here to view.
Millennials’ Top Financial Goals
Source: Shullman Research Center Notes: Several demographic and attitudinal attributes of Millennials (18-34) differ by age band, per a new report from the Shullman Research Center, with these...
View ArticleClik here to view.
Which Countries Have the Highest Rates of Smartphone Ownership?
Source: Pew Research Center Notes: Some 88% of adults in South Korea – including 100% of 18-34-year-olds – own a smartphone, making this the top country for smartphone ownership of the 40 surveyed by...
View ArticleClik here to view.
CMOs Feeling Better Equipped to Handle Key Marketing Challenges
CMOs around the world are making strides in tackling their key marketing challenges, according to an IBM report. Based on 723 CMO respondents from IBM’s Global C-Suite Study, the survey results...
View ArticleClik here to view.
What’s Mobile’s Influence In-Store?
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping, according to a series of recent studies. In fact, digital’s influence on US...
View ArticleClik here to view.
TV Everywhere Penetration Jumps in Q4 2015
Source: Adobe Digital Index (ADI) Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index,...
View ArticleClik here to view.
How Often Are Brand Emails Deleted Without Being Read?
Source: Return Path [download page] Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence...
View ArticleClik here to view.
How Do “Overlooked” Gen Xers Feel About Advertising?
Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – February 2016
This month’s quick-hit set of top charts includes the following topics: most exciting digital opportunities; top smartphone activities; biggest mobile shopping problems; peak app usage times; inactive...
View ArticleClik here to view.
What Do Ad Loads Look Like On Internet Radio?
Source: Xappmedia [download page] Notes: The average hour of internet radio included 2 minutes and 29 seconds of audio ads in Q4, reports Xappmedia, up close to 6% from Q3 but down from the...
View ArticleClik here to view.
US Consumers’ Attitudes Towards Mobile Payment Security, by Generation
Source: GfK Notes: A slight majority – 53% – of Gen Z (18-24) consumers have made a mobile payment while using the internet in the past 6 months, reports GfK, a figure that falls to 37% for Gen Y...
View ArticleClik here to view.
Medical Marketers’ Budget Allocations
Source: Medical Marketing & Media (MM&M) Notes: Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets, closely followed by sales representatives...
View ArticleClik here to view.
Google AdWords Benchmarks, by Industry
Source: WordStream Notes: The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article