More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among “opinion elites” who are more informed, engaged and involved in current issues and who exert influence on the general public. That’s according to the latest annual Harris Poll RQ, which outlines the most damaging scenarios in consumers’ minds. (more…)
↧
Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?
↧