How Often Are Brand Emails Deleted Without Being Read?

Source: Return Path [download page]

Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for distribution and manufacturing companies) to a high of 14% (for office supplies companies), per the study. There appears to be little seasonality on this metric, with most categories seeing fairly steady rates throughout the year. (more…)