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Friday Research Wrap, 2/26/16

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RealityMine-Distribution-Online-Video-Viewing-by-Channel-Feb2016Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other device. Notably, while computers are the most commonly used devices to watch video on sharing sites such as YouTube and Vine, TV sets are the most commonly used to watch SVOD content. (more…)


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