The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Instead, hidden in the eMarketer forecast appears to be a more impressive projection: mobile alone will rival TV in ad spend in 2020. (more…)
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In the US, Mobile Ad Spend Forecast to Rival TV by 2020
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