Which Digital Marketing Tactics Are Perceived to be the Most Effective – and Difficult?

Email is yet again considered to be the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per respondents to an survey from Ascend2 and its Research Partners [download page]. Somewhat surprisingly given the B2B skew (66% of respondents), fewer tabbed paid search as being effective as did social media (34% and 41%, respectively). (more…)