Mobile App User Engagement and Retention Benchmarks

The average retention rate for a mobile application one month after download is 39%, a figure that falls to 20% by the time 3 months have passed, according to a Localytics analysis of Q4 2015 activity among more than 37,000 apps in its database. The benchmarks indicate that media and entertainment apps have above-average retention rates, with the opposite true for gaming apps. (more…)