Source: Brandlive [download page]
Notes: Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies, per a report from BrandLive. Based on a survey of more than 200 brands, agencies and retailers, a more authentic interaction with the audience (79%) emerged as the top perceived benefit, followed by bringing a human element to digital marketing (63%), creating a library of video content that can be viewed or re-purposed later (61%) and learning from the real-time audience feedback (60%). (more…)