US radio advertising revenues have been mostly flat in recent years, with the RAB’s latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in off-air revenues and a rebound in network spending in 2015 were enough to offset digital’s declines. The auto industry was once again the top spender last year, hiking its spend by 4%. (more…)
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Friday Research Wrap, 3/11/16
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