Responsive Design Seen Key As Mobile and Desktop Email CTO Rates Converge

Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report [download page] on email behavior. This convergence appears to be more the result of declining desktop rates than a recent boost in comparative mobile rates, though the latter have increased on a year-over-year basis for several quarters now. (more…)