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How Do US Teens Hear About New Brands?
Word-of-mouth (62%) edges TV ads (61%) and online ads (61%) as the leading way by which teens hear about new brands, according to a new retail-oriented survey from Ebates. The results indicate that...
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Which Website Features Do Home Buyers Find Most Useful During Their Search?
Source: National Association of Realtors (NAR) Notes: The vast majority of recent home buyers consulted a website (89%) at some point during their home search, with real estate agents (87%) close...
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Only 1 in 3 Gen Y Customers Report Positive Experiences With Their Insurers
Source: Capgemini / Efma [download page] Notes: Despite a general rise in insurance customer experience indices around the world in 2015, insurers are failing to meet the expectations of their younger...
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Pay-TV Cord-Cutting Accelerates in 2015
Source: Leichtman Research Group (LRG) Notes: The largest multichannel video providers – representing about 95% of the pay-TV subscriber market – shed almost 385,000 subscribers in 2015, reports LRG....
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Video Ad Engagement Benchmarks, by Industry, in 2015
Source: Viant [download page] Note: Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes...
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Young Pandora Listeners Increasingly Say They Prefer to Spend on Experiences...
Two-thirds of Millennials (18-34) who listen to Pandora would rather spend their money on “experiences” than “things,” according to a study [pdf] from the internet radio platform. The report notes that...
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What’s Driving the Growth of OTT Services?
A majority of adults in the US and Canada use at least one monthly subscription service such as Netflix or Amazon Prime to watch movies or TV shows, per results from Digitalsmiths’ latest quarterly...
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Top Reasons Why US Consumers Would Use A Mobile App to Manage Their Health
Source: Makovsky / Kelton [pdf] Notes: Some 71% of US consumers would be willing to use a mobile app to manage their health, per results from a Makovsky survey. The most common reasons given are to...
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What Does Gen Z Find Most Important In A Car?
Source: Autotrader / Kelley Blue Book Notes: Price is the most important factor that the future generation of car buyers (Gen Z: 12-17) consider when deciding which car to buy/lease, per results from a...
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Pharma Brands Encounter Trust Issues
Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at...
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What Benefits and Challenges Do Brands See With Employee Advocacy Programs?
Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media...
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Average CMO Tenure Drops For First Time In A Decade
Source: Spencer Stuart Notes: After more than doubling between 2005 (23.2 months) and 2014 (48 months), the average tenure for chief marketers from 100 of the top US advertised brands declined to 44...
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Friday Research Wrap, 3/25/16
Digital advertising will have well and truly overtaken TV in global ad spending by 2018 after first surpassing it next year, predicts Zenith Optimedia in its latest forecast, with the former capturing...
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Streaming Becomes Top Source of US Recorded Music Revenues in 2015
Source: Recording Industry Association of America (RIAA) [pdf] Notes: Some 34.3% of US recorded music revenues came from streaming services in 2015, reports the RIAA, up from 27% in 2014 and overtaking...
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Half of Americans Aged 12+ Listen to Online Radio Weekly; 1 in 8 to Podcasts
Source: Edison Research and Triton Digital [pdf] Notes: 57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents...
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What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies, per results from Accenture Strategy’s latest annual Global Consumer Pulse...
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Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook...
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Email Vastly Preferred by Consumers for Brand Communications
Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email...
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Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth
Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other...
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Smartphone Share of Site Visits, by Industry, in 2015
Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best”...
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