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Clik here to view.Source: Makovsky / Kelton [pdf]
Notes: Some 71% of US consumers would be willing to use a mobile app to manage their health, per results from a Makovsky survey. The most common reasons given are to track physical activity, such as steps taken (32%) and to communicate with a doctor (32%), though medication reminders (30%) and tracking symptoms (30%) are also important. (more…)