A majority of adults in the US and Canada use at least one monthly subscription service such as Netflix or Amazon Prime to watch movies or TV shows, per results from Digitalsmiths’ latest quarterly report [download page] on online video and pay-TV trends. With Nielsen data indicating that subscription video-on-demand (SVOD) services are nearing majority penetration of US households, the Digitalsmiths study offers some insights into the drivers of that growth. (more…)
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What’s Driving the Growth of OTT Services?
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