Two-thirds of Millennials (18-34) who listen to Pandora would rather spend their money on “experiences” than “things,” according to a study [pdf] from the internet radio platform. The report notes that this represents a 10% increase from last year’s study, with women (74%) more likely than men (58.5%) to prefer experiences. (more…)
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Young Pandora Listeners Increasingly Say They Prefer to Spend on Experiences Rather Than Things
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