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TV Multitasking, Binge Viewing Increasingly Widespread
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy...
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US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices
Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes...
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Print Coupons Attract Millennials, Affluents
Source: Valassis [download page] Notes: US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis...
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US Adults’ Educational Attainment, by Demographic Group
Source: Census Bureau[pdf] Notes: Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree, according to a new report from the...
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B2B Social Media Brand Post Engagement Rates, by Industry and Platform
Source: TrackMaven [download page] Notes: B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that...
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Mobile Banking, Payments Use Continue to Grow
Some 43% of US adults with a mobile phone and bank account surveyed in 2015 by the Federal Reserve report having used mobile banking in the year prior to the survey, according to the Federal Reserve’s...
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What Do Top-Performing Marketers Do Differently?
Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to...
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Which Email Campaign Types Do Marketers Find Most Effective?
Source: Salesforce Notes: The most commonly used email campaign types aren’t always the most effective, according to a Salesforce survey of almost 4,000 marketing leaders worldwide. Loyalty and...
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US Consumers’ Most Frequently Used Mobile App Types
Source: Deloitte Notes: Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte....
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6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands
Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results...
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How Are Consumers Spending Their Time Online?
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. The “2016 US Cross-Platform Future in Focus” report [download page] notes the...
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North American Email Click Rates Continue to Drop
Source: Epsilon [download page] Notes: North American email engagement fell again in Q4 on a year-over-year basis, reports Epsilon in its latest quarterly analysis of clients’ email activity. The...
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Friday Research Wrap, 4/8/16
Marketers’ biggest struggle with measuring marketing signals (performance measurements such as impressions, conversions, CTR, ROI and cost-per-engagement) is the wide array of systems that capture and...
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Annual Household Income Ranges Among Minority Groups
Source: Geoscape Notes: Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report. In fact, more than...
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Which Retail Digital Commerce Categories Grew the Fastest in 2015?
Source: comScore [download page] Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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