Source: Monetate
Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for returning visitors (4.55%) as they were for new visitors (2.49%). Separately, mobile traffic to e-commerce sites continued to grow, exceeding 43% of traffic in the US in Q4 and an impressive 60.8% of traffic in the UK. (more…)