Friday Research Wrap, 4/8/16

Marketers’ biggest struggle with measuring marketing signals (performance measurements such as impressions, conversions, CTR, ROI and cost-per-engagement) is the wide array of systems that capture and measure those signals, per results from an Origami Logic survey of more than 180 marketers from in-house (71% of the sample) and agency (29% share) teams. (more…)