Image may be NSFW.
Clik here to view.
Source: TrackMaven [download page]
Notes: B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on Pinterest, though the average is boosted considerably by the performance of financial brands. (more…)
