Average CMO Tenure Drops For First Time In A Decade

Source: Spencer Stuart

Notes: After more than doubling between 2005 (23.2 months) and 2014 (48 months), the average tenure for chief marketers from 100 of the top US advertised brands declined to 44 months last year, reports Spencer Stuart in its latest analysis of CMO tenure. The median tenure also dropped, to 26.5 months, from 33-35.5 months during the prior 4 years. The report notes that 30 of the CMOs are new this past year, with the majority being first-time CMOs. (more…)