Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at all, per results from a Makovsky PR and Kelton Global study [pdf]. Indeed, almost one-fifth of respondents said they would never visit a website sponsored by a pharmaceutical company to find information about a specific disease or medication. (more…)
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Pharma Brands Encounter Trust Issues
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