Smartphone Share of Site Visits, by Industry, in 2015

Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. In fact, smartphones alone comprised more than half of the traffic to the top 20% of M&E sites on this measure last year, while contributing almost 40% share of traffic to the top 20% of retail sites. (more…)