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Mobile Grows Quickest, but Search is Still King of Online Advertising
Online ad revenues grew by 15% year-over-year in 2012, per the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC), but the rising tide of online ad spending didn’t lift all...
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Is Network Content Streaming Affecting Pay TV Subscriptions?
A new study from GfK has found that network content streaming now tends to cannibalize regular TV viewership of those programs, but does it have an effect on pay TV subscriptions? In other words, is...
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Global Marketing Budget Outlook Continues to Rise
Marketing budget conditions improved again this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.9 this month from 52.4 in...
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Traditional Media – Print Aside – Saw Healthy Global Ad Spend Growth Rates in...
Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion’s...
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For Mobile Ad Monetization, iOS Slips But Stays on Stop
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, reports Opera [pdf] in a study covering platform activity in Q1. The iPhone regained the...
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In the US, B2B Paid Search Gets Costlier as Click Rates Drop
The Search Agency has released an analysis of paid search trends in the US in Q1 2013 across devices and verticals. Looking at the B2B vertical, the study finds that impressions rose 27.2%...
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B2B Marketers See Google+ Becoming An Increasingly Useful Social Platform
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months, according to...
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Consumers Say They Prefer Targeted to Random Online Ads
Asked whether they would rather see online ads for random products and services or ads directed towards their interests, 40.5% of respondents to a new survey [pdf] chose the latter (targeted ads),...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Video-On-Demand Campaigns Seen Complementing TV Advertising
A research study [pdf] conducted in the UK between October 2011 and November 2012 by Tremor Video and the IAB UK has found that video-on-demand (VOD) campaigns can serve as an effective complement to...
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While Recognizing Its Importance, Most Marketers Say They Struggle With...
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success, detail Econsultancy and Monetate in a...
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61% of Marketers Moving Online Dollars From Direct Response to Brand Advertising
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix, according to...
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Wealthy Households Still Watching Primetime TV; Over-Index in Streaming...
Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing, virtually unchanged from last year...
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Top-Performing US Email Marketers Achieved an Average CTR of 8.3% Last Year
The median email click-through rate (CTR) in the US stood at 2.2% last year, and the mean rate at 3.3%, but the top quartile of performers achieved an average rate of 8.3%, according to [pdf] a new...
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Social Media Attracts, Drives Purchases for Moms
Mothers are 20% more likely than the general population to use social media, according to [pdf] a report from BabyCenter and comScore. Beyond major sites such as Facebook and YouTube, young mothers...
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31% of Marketers Consider Events Essential to Doing Business
The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report [download page] examining events and trade shows and their contributions to customer engagement. Among...
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More Than 1 in 4 American Teens Has Access to a Tablet
Smartphone penetration is rising quickly among teen (12-17) households, reports Nielsen in a new release. Between Q4 2011 and Q4 2012, smartphone penetration increased by 45% in these homes, compared...
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Mobile Ad Spend Chased Better-Performing iOS Inventory in Q1
An analysis of market data from real-time bidding auctions for mobile ad impressions reveals that advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013. The MoPub...
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Online Content Sharing More Popular Among Women, Youth
44% of Americans say they share or like online content that others have posted on social media and other online sites, according to survey results from Ipsos. While that’s right about the global...
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