B2B Marketers See Google+ Becoming An Increasingly Useful Social Platform

While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months, according to results from a B2B Marketing survey. The researchers indicate this is part of a wider shift towards content-focused platforms, with Slideshare (+10%) and Pinterest (+5%) also seeing a positive net change in perceived usefulness over the next year. By contrast, more popular platforms such as Twitter (-26%), LinkedIn (-20%) and Facebook (-13%) are slated for a net decrease in usefulness. (more…)