Consumers Say They Prefer Targeted to Random Online Ads

Asked whether they would rather see online ads for random products and services or ads directed towards their interests, 40.5% of respondents to a new survey [pdf] chose the latter (targeted ads), while another 27.6% were content to see both. The study, conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA), found only 16.1% preferring random ads, with another 15.8% unsure. Late last year, a study from Ipsos similarly found Americans giving targeted social networking ads a vote of confidence. (more…)