Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, reports Opera [pdf] in a study covering platform activity in Q1. The iPhone regained the lead in mobile impression share after dropping behind Android in Q4, but its share of revenues fell by about 3% points, to 34.2%. The iPhone’s share of revenues stayed ahead of Android, which also skidded by 3% points, to 26.7%. (more…)
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For Mobile Ad Monetization, iOS Slips But Stays on Stop
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