More Than 1 in 4 American Teens Has Access to a Tablet

Smartphone penetration is rising quickly among teen (12-17) households, reports Nielsen in a new release. Between Q4 2011 and Q4 2012, smartphone penetration increased by 45% in these homes, compared to 32% among households with adults aged 18-24, and 22% among those with adults aged 25-34. But smartphone penetration still lags among households with teens, while the opposite is true when it comes to tablet ownership. 27% of teen TV homes owned a tablet in Q4, compared to 20% of households with 18-24-year-olds and 24% with 25-34-year-olds. (more…)