An analysis of market data from real-time bidding auctions for mobile ad impressions reveals that advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013. The MoPub report [download page] reveals that iOS ads maintained a significant performance advantage throughout the quarter, as CTRs ranged from 20% to 53% higher on iPhones than Android phones, with iPads performing even better still. (more…)
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Mobile Ad Spend Chased Better-Performing iOS Inventory in Q1
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