While Recognizing Its Importance, Most Marketers Say They Struggle With Personalization

More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success, detail Econsultancy and Monetate in a newly-released report [download page]. Yet almost 3 in 4 also say that while they understand the importance of online personalization, they don’t yet know how to do it, although 59% say they are getting a good ROI from personalization. Top barriers to adopting or improving website personalization are IT roadblocks, legacy technology, and budget and staff resources, per the study. (more…)