Clik here to view.
Global Ad Spend Up 3.2% in 2012
Worldwide advertising spending grew by 3.2% year-over-year in 2012 to reach $557 billion, per data from Nielsen’s latest quarterly Global AdView Pulse report. After increasing by 2.7% in the first half...
View ArticleClik here to view.
Android, iPhone Users Differ in IM/Chat App Consumption Habits
Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps, per data...
View ArticleClik here to view.
Half of Americans “Binge View” TV Shows
78% of Americans have watched TV “on [their] own schedule,” and 62% of those have watched multiple episodes of a TV show at a time (“binge viewing”), according to survey results from Harris...
View ArticleClik here to view.
Bad Customer Service Interactions More Likely to be Shared Than Good Ones
Good – and bad – customer service interactions affect brand loyalty, according to [pdf] results from a survey of more than 1,000 individuals who have had experiences with the customer service of a...
View ArticleTop 10 Brand Movers, March 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Mobile Commerce App Usage Higher Among iPhone Than Android Owners
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce, per new data from the Arbitron Mobile US smartphone panel. Not only are iPhone owners more likely to use...
View ArticleClik here to view.
Consumers Say – Again – That First Impressions Matter for Loyalty
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty, according to results from...
View ArticleClik here to view.
Mobile Search: Restaurants Rule the Roost
A survey of 1,497 smartphone owners, conducted by Chadwick Martin Bailey (CMB) and SinglePlatform at Constant Contact, reveals that respondents are more likely to search for restaurants than any other...
View ArticleClik here to view.
Entertainment, FMCG Brands Dominated Viral Video in Q1
Unruly has released its first in a series of quarterly reports examining trends in social video advertising. The report, which looks at video ad shares across verticals and brands in Q1, highlights an...
View ArticleClik here to view.
Bad Service Experiences Don’t Fade Quickly From Customers’ Memories
Bad customer service experiences are more likely to be shared than good ones, according to results from a ZenDesk-sponsored survey conducted by Dimensional Research. Separate results from the survey...
View ArticleClik here to view.
“Global Digital Elite” Profiled
The “world’s most valuable audience” has been identified, at least according to [download page] a new report from Turn. These 2% of global consumers – the “global digital elite” – see 24 times as many...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 12-14, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
CPG Mobile Advertisers Aim to Lure Consumers Through Video, Social Interactions
Millennial Media and comScore have released a new report [download page] examining CPG mobile ad campaigns and characteristics of the mobile consumer goods audience. The study reveals that compared to...
View ArticleClik here to view.
E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices
29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year,...
View ArticleClik here to view.
Online Ad Prices in Q1: Display and Video Trend Up; Mobile and Social Fall
Online ad prices are moving in opposite directions depending on the channel, per results from a new report [download page] from Turn which looked at trends across the US, European Union, and...
View ArticleClik here to view.
SocNets in the USA: 27% of Online Time; 15% of Mobile Browsing Time
27% of Americans’ time spent online last year was spent accessing social networking sites and forums, says Experian Marketing Services in newly-released data. That’s the equivalent of 16 minutes of...
View ArticleClik here to view.
In Reversal, Network Content Streamers Now Say Regular TV Viewing Negatively...
34% of US internet users (and 30% of all consumers aged 13-54) surveyed in December 2012 reported having watched streaming video content that originated from a network since the beginning of September,...
View ArticleClik here to view.
Online Ad Spend Up 15% in 2012, Setting Yet Another Peak
It’s becoming somewhat repetitive to use the words “online ad revenues” and “record” in the same sentence. Yet once again, online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9%...
View ArticleClik here to view.
Consumers Think Retailers Need to Improve Their Cross-Channel Integration
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by...
View ArticleClik here to view.
Around the World, Men Slightly More Interested in Mobile Shopping Than Women
Men appear to be more interested in using their mobile phones than women, according to data released by Kantar Media. In the US, 15.9% of men reported being interested in using their phone to make...
View Article