Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps, per data released by Experian Simmons. According to the report – which notes that users of these apps are 30% more likely than the average smartphone owner to be receptive to mobile ads – half of iPhone messaging app users spend at least 15 minutes a week using them, compared to about one-third of Android users. (more…)
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Android, iPhone Users Differ in IM/Chat App Consumption Habits
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